E-FACTS

2004 e-commerce reached $117B up 26% from $93.2B in 2003 ¹

Market research firm Jupiter Research expects year-over-year total internet retail sales to grow 20 percent to $79 billion in 2005; up from $66 billion in 2004 (figures do not include travel).

Port to Porch generates over $2.5 million in annual sales for each manufacturer/retailer that we represent.  

In addition, according to Forrester Research, “consumers will buy an estimated $15.4 billion online in merchandise for the home this year.” How much of this market share would you like to have?

Home furnishings is the fastest growing category online according to NOP World’s Roper Reports. Their survey of online adults shows that 25% have purchased a home furnishings item online in the past year, up from 17% the year before. 

Who's Online?

73% of adults are now online, up from 69% in 2003, 67% in 2002, 64% in 2001 and 63% in 2000²

7% of those online are over age 65, compared to 15% of all adults who are over age²

39% of those online did not go to college, compared to 47% of all adults²

16% have incomes under $25,000, compared to 22% of all adults²

The percentage of adults who are online at work has risen from 31% in 2003, to 34% in 2004, while at-home Net penetration has risen from 61% in 2003 to 65% in 2004²

Source: 1) Comcore; 2004
Source: 2) Harris Interactive; 2004
Source: 3) Emarketer, Inc.

Additional Sources:
Jupiter Research
Forrester Research
Etailing.com   NOP World’s Roper Report